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Email marketing is a Numbers Game


The average email open rate is rough 20-25%. Yep, for every 20-25 emails you send only one person opens it.

Depressed yet?

Click rates are worse, 4% is your lucky. Click rate is how many people click a link in your email.



mailchimpĀ link

Sometimes it’s impossible to not use nerd words.

Open rate
Click rate:


That’s another way of saying it’s about data.

Chris Jones

Is a Small Business secret weapon in Cleveland, Ohio. A Wordpress Ronin and IT Jedi. He's behind the scenes at many Small Businesses and Non-Profits.

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